We are moving to a world where we have to design experiences that are alive, contextually aware, and always evolving.
To meet this need we need to rethink design systems. Not just liquid. But living...
Designing for the age of
human x agent collaboration
Introducing
Living Blocks
Living Blocks are the design primitives of the future. Small, focussed context windows contained inside their own mini, full-stack apps.
Creative Brief
From Insight to Impact:
Designing Brands as Living Systems
User Experience
Consumers demand authenticity. Interplay prioritises transparency and provenance. Personalisation runs deep, built into Living Blocks, each carrying clear, verifiable proof of its origin.
Cohesive Expression
Brands must feel alive, not static. Archetypes, inspiration feeds, and style frameworks shape expression into systems that evolve while staying unmistakably on voice.
Proof of Impact
Direction holds weight only when grounded in evidence. Case studies, market validation, and visible results turn concepts into confidence and frameworks into momentum.
Engineered for
emergence
Transform agency workflows from rigid templates to flexible, composable blocks that scale from single tweets to multi-year global accounts while maintaining compliance and creative freedom.
Intelligent design
components
Transform agency workflows from rigid templates to flexible, composable blocks that scale from single tweets to multi-year global accounts while maintaining compliance and creative freedom.
Where shall we begin?
Modular context
management
OUTPUT
Combine, remix, and control the building blocks of your deliverables to ensure your outputs are truly shaped by your unique perspective.
COMPONENTS
Combine, remix, and control the building blocks of your deliverables to ensure your outputs are truly shaped by your unique perspective.
INGREDIENTS
Combine, remix, and control the building blocks of your deliverables to ensure your outputs are truly shaped by your unique perspective.
SOURCES
Combine, remix, and control the building blocks of your deliverables to ensure your outputs are truly shaped by your unique perspective.
Transform agency workflows from rigid templates to flexible, composable blocks that scale from single tweets to multi-year global accounts while maintaining compliance and creative freedom.
Craft, Remix,
Finetune Control
Transform agency workflows from rigid templates to flexible, composable blocks that scale from single tweets to multi-year.
REMIX
Combine, remix, and control the building blocks of your deliverables to ensure your outputs are truly shaped by your unique perspective.
Human x Agent
workflow sequencer
Transform agency workflows from rigid templates to flexible, composable blocks that scale from single tweets to multi-year global accounts while maintaining compliance and creative freedom.
A marketplace of living,
breathing Agentic IP
Modular frameworks that embody expertise, each block a tradeable artefact — part tool, part signature, part reputation. Portfolios stop hiding in decks and become functional components others can adopt, adapt, and build on — fuelling a living economy of design intelligence.
Interface & Experience Blocks
Strategic & Cultural Frameworks
Agents & Systems
That is the future
we are building
Interplay is the playground where teams remix, collaborate, and re-imagine what’s possible — a loop where humans and agents amplify one another, shaping both story and agency.
Watch this space.
