We are moving to a world where products and experiences evolve based on our needs.
To meet this brave new future we need to rethink design systems.
Not only responsive. But living...

Designing for the age of
human x agent collaboration











































Introducing
Living Blocks
Creative Brief
From Insight to Impact:
Designing Brands as Living Systems
User Experience
Consumers demand authenticity. Interplay prioritises transparency and provenance. Personalisation runs deep, built into Living Blocks, each carrying clear, verifiable proof of its origin.

Cohesive Expression

Brands must feel alive, not static. Archetypes, inspiration feeds, and style frameworks shape expression into systems that evolve while staying unmistakably on voice.
Proof of Impact
Direction holds weight only when grounded in evidence. Case studies, market validation, and visible results turn concepts into confidence and frameworks into momentum.








Think Lego for intelligence. Each block is a ready-to-use agent with context and logic.
Teams can create, combine and scale their expertise.
All outputs are born from the context that was used to generate them.
Swap blocks to experiment and create new dynamic variations.
A constant, living and evolving brand system. Smarter over time. More personalised the more you create.
Engineered for
emergence

























Each Living Block is its own mini-application.
An emergent architecture that embodies the expertise of the human process behind it.



































Design with components that adapt to the way you work
Where shall we begin?









Jumpstart with ease. Drag files into the intelligent canvas to deconstruct their core components.
Add relevant and suggested frameworks based on the context of your goals and deliverables.
Chain blocks together to make it easy to manage end-to-end-workflows.
Easily change and remix. Every block adapts to latest information.
A constant, living and evolving brand system. Smarter over time. More personalised the more you create.
Build smarter,
modular workflows










OUTPUT
The final living deliverable.

COMPONENTS
The main blocks or frameworks
that build your deliverables










INGREDIENTS
The key insights, ideas, and
analysis you’ve extracted.













SOURCES
The data, and knowledge you
bring into your project.













Living Blocks make it easy to control and
manage context across your workspace.
You can also map more complex dependencies by connecting nodes between components.

Craft and remix with
finetune control
REMIX
Quickly switch perspectives by pulling in other Living Blocks from your team and marketplace.
FINETUNE
Contextual UI controls allow you to remix and finetune your outputs.
CHAT
Chat to Living Blocks to leverage intelligence across your team.


































































































































































































































































































Empower Human X Agent collaboration
Coordinate the interplay of humans and
agents across your work streams.
A marketplace of living,
breathing Agentic IP
Living Blocks reflect your expertise. Your talent. Make that available in a marketplace of agentic IP-born, expert-ready accelerators.
Interface & Experience Blocks







Strategic & Cultural Frameworks








Agents & Systems








That is the future
we are building
We are building the future interface of human x agent collaboration. Get in contact to help you shape your agentic strategy. Your future. Living Blocks.


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