We are moving to a world where products and experiences evolve based on our needs.

To meet this brave new future we need to rethink design systems.
Not only responsive. But living...

Designing for the age of
human x agent collaboration

Abstract dark wavy paper folds with shadows
Abstract teal oval shape on light blue background
a blue and purple background with vertical lines
Red-themed room with phones and a flavor sign.
Bioluminescent jellyfish floating in dark water
people using phone while standing

Introducing
Living Blocks

Creative Brief

From Insight to Impact:

Designing Brands as Living Systems

User Experience

Consumers demand authenticity. Interplay prioritises transparency and provenance. Personalisation runs deep, built into Living Blocks, each carrying clear, verifiable proof of its origin.

Cohesive Expression

Brands must feel alive, not static. Archetypes, inspiration feeds, and style frameworks shape expression into systems that evolve while staying unmistakably on voice.

Proof of Impact

Direction holds weight only when grounded in evidence. Case studies, market validation, and visible results turn concepts into confidence and frameworks into momentum.

Think Lego for intelligence. Each block is a ready-to-use agent with context and logic.

Teams can create, combine and scale their expertise.

All outputs are born from the context that was used to generate them.

Swap blocks to experiment and create new dynamic variations.

A constant, living and evolving brand system. Smarter over time. More personalised the more you create.

Engineered for
emergence

Each Living Block is its own mini-application.
An emergent architecture that embodies the expertise of the human process behind it.

Design with components that adapt to the way you work

Where shall we begin?

Jumpstart with ease. Drag files into the intelligent canvas to deconstruct their core components.

Add relevant and suggested frameworks based on the context of your goals and deliverables.

Chain blocks together to make it easy to manage end-to-end-workflows.

Easily change and remix. Every block adapts to latest information.

A constant, living and evolving brand system. Smarter over time. More personalised the more you create.

Build smarter,
modular workflows

OUTPUT

The final living deliverable.

COMPONENTS

The main blocks or frameworks
that build your deliverables

INGREDIENTS

The key insights, ideas, and
analysis you’ve extracted.

SOURCES

The data, and knowledge you
bring into your project.

Living Blocks make it easy to control and
manage context across your workspace.

You can also map more complex dependencies by connecting nodes between components.

Craft and remix with
finetune control

REMIX

Quickly switch perspectives by pulling in other Living Blocks from your team and marketplace.

FINETUNE

Contextual UI controls allow you to remix and finetune your outputs.

CHAT

Chat to Living Blocks to leverage intelligence across your team.

Empower Human X Agent collaboration

Coordinate the interplay of humans and
agents across your work streams.

A marketplace of living,
breathing Agentic IP

Living Blocks reflect your expertise. Your talent. Make that available in a marketplace of agentic IP-born, expert-ready accelerators.

Interface & Experience Blocks

Strategic & Cultural Frameworks

Agents & Systems

That is the future
we are building

We are building the future interface of human x agent collaboration. Get in contact to help you shape your agentic strategy. Your future. Living Blocks.

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